Traditional Offshore Marketing and Project Management

Traditional marketing strategies cannot effectively drive recruitment and project management in an increasingly competitive marketplace.

Once, a ‘fly in/fly out' approach to international education may have been effective. Today, the world looks different.

A Better Way

A better way forward is to have a local presence manage relationships with agents, accepted students and institutional partners. OES has therefore taken international education marketing to a new level by establishing a network of in-country representative offices.

Some institutions already use a representative office, but often they operate in competition with local agents. OES work with agents to complement their activities, not against them.

By pooling resources institutions can gain a foothold in markets that previously were only accessible to chain schools or large, high-profile universities. In-depth local knowledge combined with a local presence gives OES clients a key competitive advantage.

OES offices are currently operating in:

• Indonesia
• Vietnam

Consulting staff are also retained in Japan and Central Europe. The average ratio of client institutions to marketing officers is six to one.