The success of an in-country representative office is measured in terms of increased enrolments, lower costs, institutional linkages and access to project opportunities. Clients invest in the local office and have access to all of its facilities and expertise.

These examples evidence the broader advantages of the OES model:

• Cost-effective and productive staff visits
• Increased conversion rates due to in-country support of accepted students
• Stronger agency relationships and vastly increased exposure
• On-going training of staff in agencies and institutional study abroad advisors

• Local market intelligence enabling quick and accurate responses to change
• Rapid distribution of materials on request from agents
• Local phone responses to questions from agents
• Local email assistance for direct enquiries
• Evidence commitment to the market
• Develop institutional linkages via local networks
• Track and react quickly to transnational project opportunities
• Culturally balanced problem solving
• Drive a targeted PR strategy